Privacy Policy

Last updated: 16 November 2025

This Privacy Policy explains how Al Destino – Villa Heated Pool Marrakech (“we”, “us”, “our”) collects, uses and protects your personal data when you visit our website aldestino-marrakech.com, make a booking or contact us.

1. Data Controller

The data controller responsible for your personal data is:

Al Destino – Villa Heated Pool Marrakech
Douar Soukkan Fes Street, Marrakesh 40000, Morocco
Email: contact@aldestino-marrakech.com
WhatsApp: +212 6 63 81 83 27

2. Personal Data We Collect

2.1 Data you provide directly

We may collect the following information when you contact us, request a quote or make a booking:

  • First name and last name
  • Email address
  • Phone number (including WhatsApp number)
  • Country of residence
  • Booking details (arrival and departure dates, number of guests, room type, services requested)
  • Special requests, preferences or information you choose to share (e.g. dietary needs, event details, wedding info)
  • Company details (for corporate or team building events)

2.2 Data collected automatically

When you browse our website, we may automatically collect:

  • IP address
  • Browser type and version
  • Device information and operating system
  • Pages visited, time and date of visits, time spent on pages
  • Referring website (how you arrived on our site)

This information is typically collected through cookies and similar technologies (see Section 5 below).

2.3 Data from third parties

We may receive information about you from:

  • Online travel agencies and booking platforms (for example, when you book our villa through a partner site)
  • Payment providers, when you pay for your stay or services
  • Social media platforms (e.g. if you contact us via Instagram, TikTok, YouTube or similar)
  • Messaging platforms such as WhatsApp, when you contact us using the “Book Now” or WhatsApp links

3. Why We Use Your Personal Data

We use your data for the following purposes:

  • To manage bookings and stays: to confirm your reservation, manage your stay, provide additional services (spa, restaurant, experiences, events, transfers, etc.).
  • To respond to your requests: to answer messages sent via forms, email, phone or WhatsApp.
  • To organise events: weddings, birthdays, hen parties, team building, retreats and other events hosted at Al Destino.
  • To process payments and invoices.
  • To send important information: booking confirmations, reminders, changes or updates related to your stay or event.
  • To improve our services and website: analysis of how visitors use the website to enhance content and user experience.
  • Marketing communications (when permitted): to send you news, offers or information about our villa and experiences, if you have consented or if permitted by law.
  • To comply with legal obligations: tourism regulations, accounting obligations, security and fraud prevention.

4. Legal Bases for Processing (EU/EEA Guests)

If you are in the European Union / European Economic Area, we process your personal data based on:

  • Performance of a contract: when processing your booking, your stay or event (Article 6(1)(b) GDPR).
  • Consent: for certain marketing activities, use of non-essential cookies, and when you voluntarily provide special categories of data (e.g. health-related dietary needs) (Article 6(1)(a) GDPR).
  • Legitimate interests: to improve our services, ensure the security of the website and prevent fraud (Article 6(1)(f) GDPR).
  • Legal obligations: to comply with applicable laws, such as tax and tourism regulations (Article 6(1)(c) GDPR).

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

  • Enable website functionality (e.g. booking forms, language preferences)
  • Analyse website traffic and usage
  • Integrate third-party services (e.g. booking widgets, social media, maps)

Where required by law, we will ask for your consent before storing or accessing cookies that are not strictly necessary for the functioning of the website. You can usually manage or disable cookies via your browser settings. Please note that disabling some cookies may affect your experience on the website.

6. How We Share Your Data

We do not sell your personal data. However, we may share it with:

  • Service providers who help us operate the villa and our website (hosting providers, booking system providers, IT support, email services, marketing or analytics tools).
  • Payment service providers to process your payments securely.
  • Professional partners involved in your stay or event (e.g. wedding planners, transport companies, activity providers, entertainers), but only to the extent necessary.
  • Public authorities when required by law, for example for safety, security or tax reasons.

All service providers who process personal data on our behalf are required to protect it and to use it only in accordance with our instructions and applicable data protection laws.

7. International Transfers

Our villa is located in Marrakech, Morocco, and some of our partners or service providers may be located in other countries. This means your personal data may be transferred and processed outside your country of residence.

Where required by applicable law (for example, for guests from the EU/EEA), we will ensure that appropriate safeguards are in place for international data transfers, such as standard contractual clauses or equivalent legal mechanisms.

8. Data Retention

We keep your personal data only for as long as necessary for the purposes described in this Privacy Policy, in particular:

  • Booking and stay data: kept for the duration of the contractual relationship and for the period required by local tax, accounting and tourism laws.
  • Contact and enquiry data: kept for the time necessary to respond and for a reasonable follow-up period.
  • Marketing data: kept until you withdraw your consent or object to receiving further communications.
  • Technical logs and security data: kept for a limited period necessary to ensure the security of the website and to detect or prevent fraud or misuse.

9. Your Rights (Especially for EU/EEA Guests)

Subject to applicable law, you may have the following rights regarding your personal data:

  • Right of access: to know whether we process your data and to obtain a copy.
  • Right to rectification: to correct inaccurate or incomplete data.
  • Right to erasure: to request deletion of your data, where applicable.
  • Right to restriction of processing: to limit how we use your data in certain cases.
  • Right to data portability: to receive your data in a structured, commonly used format, and to transmit it to another controller where technically feasible.
  • Right to object: to object to certain processing based on legitimate interests or for direct marketing.
  • Right to withdraw consent: where processing is based on consent, you may withdraw it at any time (this will not affect processing already carried out).

To exercise your rights, please contact us at contact@aldestino-marrakech.com. We may need to verify your identity before responding.

If you are in the EU/EEA and you believe your data protection rights have been violated, you also have the right to lodge a complaint with your local data protection authority.

10. Security of Your Data

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse or alteration. However, no transmission of data over the internet or storage system can be guaranteed as 100% secure, so we cannot guarantee absolute security.

11. Minors

Our website and services are not directed to children under 16 years of age. We do not knowingly collect personal data from children under 16. If you believe that a child has provided us with personal data, please contact us, and we will take appropriate steps to delete such information if required.

12. Links to Other Websites

Our website may contain links to third-party websites and platforms (such as online booking platforms, social networks, experience providers). We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of each website you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes in our services or in applicable laws. The latest version will always be available on this page and will indicate the date of the last update.

14. Contact Us

If you have any questions, comments or requests regarding this Privacy Policy or our use of your personal data, please contact us at:

Al Destino – Villa Heated Pool Marrakech
Email: contact@aldestino-marrakech.com
WhatsApp: +212 6 63 81 83 27
Address: Douar Soukkan Fes Street, Marrakesh 40000, Morocco